'Still the king of bright room OLED TV': I tested Samsung and LG's latest flagship OLED TVS side-by-side to see is better for bright rooms here's the one I'd pick

Date:
Thu, 09 Jul 2026 01:00:00 +0000

Description:
The LG G6 proved to be an excellent OLED TV for bright rooms, but how does
its main Samsung rival compare?

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter The Samsung S95F was our pick for the best OLED TV for bright rooms in 2025, thanks to its anti-glare matte screen that eliminates reflections, and its high brightness. These combined
to make even dark movies viewable in really bright rooms on it: something
most other OLED TVs just couldnt achieve even the S95Fs rival, the LG G5 .

It remained the king until the LG G6 arrived this year. While the G6 still shows some mirror-like reflections when the screen is turned off, the brightness of these reflections is toned so far back that they don't really distract any more when you're viewing something. You can now watch movies even the super-dark The Batman in Filmmaker Mode in bright conditions
without distraction, but with the deep black tones OLED is famed for
retained. When I compared the G6 with the S95F , I actually picked the G6 as the new king of bright-room OLEDs. Latest Videos From Watch full video here:

Fast forward a few months and the Samsung S99H (known as the S95H in the US it's the same TV with a different name) has arrived in our testing lab. It
has the latest version of Samsung's anti-reflection matte layer, so can it reclaim the crown as the best option for bright-room viewing? I've already compared the S95H/S99H with the G6 where I focused on other picture quality elements such as dark-room viewing and colors, and they came out basically even. So let's see how they compare in bright conditions. Out-and-out reflections While the G6 (right) does a great job of reducing reflections,
the S95H/S99H (left) is best at completely eliminating their shapes thanks to its anti-glare screen. You're seeing a square overhead light reflected in
both panels here (Image credit: Future) The first area I decided to test was both TVs' reflection handling capabilities. This meant which TV was the outright most effective at eliminating mirror-like reflections caused by lights and objects. You may like I tested Samsung and LG's best OLED TVs side-by-side, and we've never been more spoiled for choice here are the key ways each one beats the other in the real world LG G6 review: the best OLED
TV for watching in even bright rooms LG C6 vs LG G5: which is the better
value OLED?

Using the overhead lights in our testing lab, after getting the right angle, it was pretty clear the S95H/S99H was the superior model. Looking at the screen, the light from the overhead light is reduced to haze and the actual shape of the light is illegible: perfect if youve got pesky lights or windows in your bright room that you cant hide, and that your eye is drawn to involuntarily focus on.

On the G6, the shape of the light, and the light itself, was still legible.
It was certainly an improvement over its predecessor, the LG G5, as the
latter had a pretty reflective screen but there was no doubt that the overhead light was still visible. Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

Even looking at the shut-off, blank screen, you could see objects, such as other TVs we store in the same room, on the screen of the G6. The S95H/S99H
on the other hand had absolutely nothing on screen, other than the haze of light from overhead. So for pure reflection-killing, the S95H/S99H is best. Black level performance In Filmmaker Mode, the G6 (right) does a better job showing shadow detail with a clearer picture overall in a bright room
compared to the S95H/S99H (left) (Image credit: Warner Bros / Future)
Watching a movie is a more complicated story, however. With both TVs set to Filmmaker Mode, and watching the dark-tone torture test that is The Batman , the G6 did a better job maintaining black levels and delivering more
impactful contrast than the S95H/S99H.

In a scene where Batman stands in a dark subway platform, having just
defeated a gang of thugs, the first thing that was apparent was the
S95H/S99Hs Filmmaker Mode was very dim compared to the G6. Due to the low perceived brightness and the raised black tones of the mate screen, large parts of the scene were illegible, with Batman himself partly obscured in black and the detail in the walls at the back of the platform not as clear as they were on the G6. The G6 also has better shadow detail, with more of Batmans suit and the creases in the thugs black jackets more legible too.
What to read next I compared the LG G6 and LG B6 OLED TVs to see what you're really paying for in the premium TV I compared the LG B6 and B5 OLED TVs side by side, and it was a lot weirder than I expected I tried the Samsung S90H OLED TV and it could rival the LG C6

Switching to Alien: Romulus , it was the same story. As the crew approached the Nostromo, the blackness of space was much inkier and deeper on the G6.
The S95H/S99H had a hazy gray sheen over it from the matte screen, which affected the integrity of the black tones. It also meant the rings around the moon didnt have quite as much punch as the G6. With both TVs set to Filmmaker Mode, the G6 (right) shows much deeper black tones in this shot of Alien: Romulus (Image credit: 20th Century Studios / Future) I found it odd that there was such a perceived brightness difference between the two as when I measured their brightness, the gap wasnt as big as the real-world viewing suggested. The S95H/S99H clocked in at 2,739 nits of peak HDR brightness (10% window) in Filmmaker Mode, while the G6 clocked in at 3,004 nits. While 250 nits is nothing to sniff at, the pictures on screen suggested a bigger gap.

In fact, fullscreen HDR brightness was about as close as it gets. In the same HDR Filmmaker Mode, the S95H/S99H hit a measured fullscreen brightness of 449 nits, while the G6 hit 451. The human eye cant perceive that little difference, yet in person, the G6 had the more complete picture. In a darker room, the S99H/S95H's (left) overall picture is more satisfying, though it does exhibit some black crush (Image credit: Warner Bros / Future) In fact, watching in a darker room, the S95H/S99H delivers a richer, stronger picture. The same subway scene from The Batman shows deeper blacks and looks more accurate to the movies gloomy tone. On the G6, I found that its brightness hampered it slightly. While it did demonstrate good shadow detail, its brightness affected the quality of the darker tones on screen, and the image just wasnt as satisfying as on the S95H/S99H. Switching to Movie mode in a bright room, the S99H/S95H's (left) picture becomes much clearer, with stronger contrast (Image credit: Warner Bros / Future) In fairness to both TVs, some settings tweaks can solve some of the issues above. On the G6, dropping contrast from 50 to 49 takes away some of that over-brightness,
while switching Tone Mapping from the default Static to Active on the S95H/S99H in Filmmaker Mode adds some brightness, although the image doesnt feel as accurate then. But for these tests, I kept both TVs in their default settings. The better TV for bright rooms (Image credit: Future) Honestly,
both these TVs are fantastic for bright-room viewing. They both do a great
job of eliminating reflections and delivering excellent picture quality despite being in a bright room. OLEDs nemesis has always been bright rooms
and reflections, and its great to have two TVs that can handle the light. You cant go wrong with either of these TVs for bright rooms and theyre both excellent OLED TVs.

If you have a bright room, either of these TVs would work. Your choice may depend on your circumstances. If you know you'll be watching a lot with light flooding in during the day, the S95H/S99H is the better option for keeping reflections to an absolute minimum. If you can control the light in your room more, the G6 is probably the better option.

For me, if I had to pick one TV for bright-room viewing, Id go for the G6. While the S95H/S99H is seriously good at dealing with pesky reflections, and is an improvement over the superb S95F, I favored the G6s richer black tones in brighter rooms.

Although the G6 isnt as complete at removing mirror-like reflections, so
there are some present in darker scenes, its effective enough to make
watching darker movies in a bright room feel less like a chore than it did on its predecessor, the G5 but with the contrasty feeling you want from an OLED TV.

There's always a trade-off with choosing a bright-room TV of reflection reduction versus preserving the image accuracy. Last year, the balance fell
in favor of Samsung's matte display. This year, the G6s better black level performance combined with drastically lowering the impact of mirror-like reflections is enough to make it my pick for bright rooms but the Samsung S95H/S99H is a brilliant TV for light rooms still. Today's best LG OLED evo
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