Spotify will now reserve concert tickets for artists' biggest fans the service is standing against Ticketmaster battles and scalpers by launching
its own ticket priority system so you can automatically benefit if you really love a musician

Date:
Thu, 21 May 2026 15:45:00 +0000

Description:
Spotify wants to take down ticket scalpers, and it's launching a new system that gives top fans the chance to score first-priority tickets.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Spotify is launching a new system that gives an artist's top fans a first chance at scoring concert tickets more easily If you're an eligible fan, Spotify will reserve two tickets for you The platform wants to ensure fans get tickets first over scalpers and scammers Live music tickets are becoming increasingly difficult to score, but Spotify is doing something about it, and the platform is about to launch its own ticketing priority system for top fans.

During its Investor Day 2026 briefing Spotify unveiled Reserved, a new system thatll grant top fans first priority for purchasing tickets to their favorite artists with no additional fees. Its launching in the US to eligible Spotify Premium subscribers over age 18 in the US starting in the next few months, with other countries set to follow. To start, recently-announced tours for select artists will have the opportunity to reserve tickets for fans. Spotify plans to expand this to tours of any size in the future. Latest Videos From You may like Spotify takes steps to combat AI-generated music fraud with new approval system Sick of AI slop on Spotify? The streamer finally starts a counteroffensive Spotify's new Taste Profile feature lets you steer the algorithm on your own terms

In a world where ticket scalpers are rife and the Ticketmaster sales are becoming more like battlefields, Spotifys Reserved experience aims to make
the ticket-purchasing experience a smoother one ensuring that long-time fans who give to their favorite artists get a fair chance of seeing them in
person. Essentially, Spotify wants to reward your fandom.

Spotify will determine if youre a top fan by looking across your overall Spotify activity, which includes your streams and shares, as well as monitoring the activity of Premium users. This will help Spotify determine if youre a real human fan, and not a bot.

If Spotify decides that youve streamed an artist enough to be a top fan and theyre playing a show in your area, the platform will reserve two tickets for you which youll then have the chance to buy within a dedicated window
(Spotify says this will be around a day). Having said that, there are a few things to keep in mind. Jump to the front of the line (Image credit: Spotify) When Spotify declares that youre a dedicated fan, youll receive an email and an in-app notification informing you of your eligibility to buy tickets. Spotify recommends turning on notifications for live events, enabling your location settings, and ensuring your app is updated if you dont want to miss out. Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

After receiving your notification, youll have the chance to purchase two tickets in the dedicated timeframe before the sale opens to the general public. Although this quantity doesnt cover large groups who may want to attend a gig together, if your friends are also big streamers of the same artists, theres a chance theyll also be eligible fans with Reserved access meaning no one in your group will have to miss out.

If you decide to go ahead with your purchase, youll be taken to a ticketing partners website to complete the sale but then theres the matter of availability.

Spotify says that not every fan is guaranteed an offer for tickets as the number of fans aiming for tickets exceeds the total capacity of venues. Additionally, Spotify says that ticket offers with Reserved will be based on the tours location, meaning that if a tour isnt coming to your area theres a chance you may not receive priority access. What to read next Spotify may
soon let you add written notes to your recommendations Ticketmaster President says queue placement is not random, despite 2018 claim Spotify's latest app upgrade is going to appeal to audiobook fans

However, if you do receive an offer in spite of this, youll be able to buy a ticket to any show on the tour where you can select the date, location, and seat selection when you check out. Spotify also adds that ticket type availability will vary per show. Fan engagement matters As a serial concert attendee, Ive noticed first-hand the shift in ticket purchasing over the past couple of years, and though the pandemic contributed to the sky-rocketing demand for live music tours, scalpers and Ticketmasters controversial dynamic pricing method have also made ticket purchasing an anxiety-riddled process.

Though Spotify does have its off days, its the first company out of all the best music streaming services to start taking a stance against scalpers who resell tickets for ridiculous prices to spite genuine fans.

Recently Ticketmaster came under fire when its president claimed that queue positions arent randomized , leaving fans questioning the real reason that determines these placements.

Were building this to give back to fans who support artists the most and because when fans and artists win, Spotify does, too, the streamer shared in its announcement.

But for the platform, its all about engagement: When listeners who show up
for an artist on Spotify are the ones getting into their shows, fans stick around, artists grow, and live music gets stronger. This is part of a broader investment Spotify is making in live music across artists at every stage of their careers, the company concluded. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds.



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Link to news story: https://www.techradar.com/audio/spotify/spotify-will-now-reserve-concert-ticke ts-for-artists-biggest-fans


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