Looking for a better broadband deal? New report shows these are the firms who might be willing to haggle for a better price

Date:
Wed, 20 May 2026 17:05:00 +0000

Description:
Vodafone is most likely to offer you a discount of all broadband providers, but its also one of the most complained about.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter 52% of customers had success negotiating with Vodafone, just 37% with BT Incentives come in the form of discounts, credits and free upgrades Sometimes its better to switch than persistently chase discounts New research has claimed some of Britains
biggest broadband providers might be more open to negotiation than others
when customers try to reduce their monthly bills.

The survey from comparison site Go.Compare found Vodafone emerged as the easiest broadband provider to haggle with more than half (52%) of customers said they were able to successfully negotiate a better price. This is a notable finding, because Vodafone was also one of the most complained about broadband providers per the latest Ofcom data, Go.Compare said. Latest Videos From You may like Broadband costs set to rise for millions of out-of-contract customers Why your monthly 25 broadband internet bill could soon hit 45 Vodafone launches high-speed 5G broadband Vodafone and EE are most likely to offer you a discount Vodafone received 11 complaints per 100,000 compared
with the UK average of 7/100,000, with faults, service and provisioning (42%) accounting for most complaints, ahead of complaints handling (24%) and billing, pricing and chargers (17%).

EE (49%), Sky (46%), Virgin Media (45%) and BT (37%) rounded up the top five, though Go.Compares data fails to recognize which providers are the least likely to offer discounts.

Price is certainly a very important factor when it comes to choosing your broadband, and its always good to remember that providers may bring down the price all you have to do is ask, company spokesperson Catherine Hiley wrote.

This new data will be welcomed by British consumers after years of price
hikes inflation-linked rises, mid-contract CPI and percentage increases, and expensive out-of-contract pricing have all led to higher monthly bills. Are you a pro? Subscribe to our newsletter Sign up to the TechRadar Pro
newsletter to get all the top news, opinion, features and guidance your business needs to succeed! Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

Incentives dont always mean loyalty discounts, though. Many companies choose to add bill credits or waive one-time fees like router delivery or setup. Others keep pricing unchanged, but offer upgrades like speed boosts or
add-ons like signal boosters, all leading to more value for the customer. Identifying broadband providers that are receptive to loyalty discounts Vodafones high success rate is likely a result of strong competition
pressures and a desire to reduce customer churn. The company is generally considered one of the less obvious options, known instead of its cellular networks, therefore its more likely to match competitor pricing or offer temporary discounts to fight for fiber market share.

BT customers, on the other hand, tend to skew older and may negotiate less frequently than challenger brand customers. Its stronger brand positioning
and premium status also likely command higher monthly charges. What to read next 50Mbps 5G speeds set to become new normal in the UK as Vodafone intros
21 fixed-line access broadband to millions of customers but why is it more expensive than Three's very similar 18 offer? 'An incredible deal': Grab a 1000GB monthly preloaded 5G data SIM valid till November 2027 for just 68 thanks to Three and Vodafone BT relaunches BT Mobile for broadband customers

It's always a good idea to compare your options on a comparison site, as you could find a better price than what youre quoted at renewal, Hiley added, noting that checking Ofcom complaints data could help arm consumers with more ammunition in the fight for cheaper monthly bills.

While negotiating is a perfect solution for many, Hiley urges customers to make sure that the quality of the service is worth the effort. In some cases of repeated outages, persistent slow speeds, poor complaint handling and
large annual price increases, it may be better to switch altogether.

For that, Hiley says that recording evidence, such as complaint logs and
issue details, is key. Youll need to present this information to them when
you get in touch, so the more detail you can include the better.

With providers battling it out to acquire customers in a crowded fiber
market, theyre now having to do more than ever as consumers become more willing to negotiate.

For customers weighing up whether to haggle on price or cut the cords and switch, the challenge is increasingly about balancing affordability with reliability and quality of service. Follow TechRadar on Google News and add
us as a preferred source to get our expert news, reviews, and opinion in your feeds.



======================================================================
Link to news story: https://www.techradar.com/pro/looking-for-a-better-broadband-deal-new-report-s hows-these-are-the-firms-who-might-be-willing-to-haggle-for-a-better-price


--- Mystic BBS v1.12 A49 (Linux/64)
* Origin: tqwNet Technology News (1337:1/100)