Hasbro hit by major cyberattack toymaker confirms 'unfortunate incident' takes down some parts of its websites

Date:
Thu, 02 Apr 2026 11:10:00 +0000

Description:
The business is still running but it could take weeks before the issue is fully resolved.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Tech Radar Pro Are you a pro? Subscribe to our newsletter Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed! Become a Member in Seconds Unlock instant access to exclusive member features. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. You are
now subscribed Your newsletter sign-up was successful Join the club Get full access to premium articles, exclusive features and a growing list of member rewards. Explore An account already exists for this email address, please log in. Subscribe to our newsletter Hasbro confirms cyberattack forcing temporary IT shutdown and containment measures Investigation ongoing into possible data theft; no group has claimed responsibility Company remains operational but warns interim measures may cause delays for several weeks American toy and entertainment giant Hasbro has confirmed suffering a cyberattack which forced it to temporarily shut down parts of its IT infrastructure.

In a data breach notification filed with the US Securities and Exchange Commission (SEC) on April 1, Hasbro said that it identified unauthorized access to its network a few days prior. The companys investigation is
ongoing, and it is working diligently to resolve the matter and determine the full scope of impact, Hasbro said. The company has implemented and continues to implement business continuity plans to enable it to continue to take orders, ship product and conduct other key operations while it resolves this situation. Article continues below You may like Major Japanese semiconductor supplier hit by ransomware attack Sex toy firm hit by data breach - Tenga
says hacker infiltrated systems, stole customer data BridgePay payments
system knocked offline by ransomware attack Looking into data theft After spotting the intrusion, Hasbro did the usual - activated its security
incident response protocols, implemented containment measures which included shutting down some systems, and brought in third-party cybersecurity experts to analyze the attack and assess the damage.

In a statement given to the BBC , Hasbro said it will continue working throughout the attack: "While this is an unfortunate incident, Hasbro's business operations remain open," a Hasbro spokesperson told the publication. "We have taken swift action to protect our systems and data," they added.

While Hasbro will remain operational, it will not be business as usual for
the owners of Peppa Pig, Transformers, and Dungeons & Dragons. The interim measures, as it calls the downtime, will likely be in effect for several weeks, the company stated, stressing that this may result in some delays

The company is also looking into potential data theft, and will take additional actions as appropriate, if it finds any. Those actions could include notifying affected individuals about incoming phishing attacks, and offering free credit and identity theft monitoring services. Are you a pro? Subscribe to our newsletter Sign up to the TechRadar Pro newsletter to get
all the top news, opinion, features and guidance your business needs to succeed! Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting
your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

So far, no threat actors claimed responsibility for the attack, Cybernews confirmed, therefore we dont know if anyone demanded a ransom payment. The best antivirus for all budgets Our top picks, based on real-world testing and comparisons

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Link to news story: https://www.techradar.com/pro/security/hasbro-hit-by-major-cyberattack-toymake r-confirms-unfortunate-incident-takes-down-some-parts-of-its-websites


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