'Belief alone is not enough': New study reveals businesses are widely different when it comes to AI adoption so what's the best course?

Date:
Mon, 30 Mar 2026 08:47:01 +0000

Description:
Artificial intelligence already holds the key to productivity success it's the foundations and execution that are holding companies back.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Tech Radar Pro Are you a pro? Subscribe to our newsletter Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed! Become a Member in Seconds Unlock instant access to exclusive member features. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. You are
now subscribed Your newsletter sign-up was successful Join the club Get full access to premium articles, exclusive features and a growing list of member rewards. Explore An account already exists for this email address, please log in. Subscribe to our newsletter Nearly all businesses will maintain or increase AI spend over the next 1-2 years, Snowflake claims Only one in four have a clear framework to use AI to realize business goals "Governance, data and clear accountability" are where they're lacking New research from Snowflake has claimed nearly half (45%) of UK organizations have reported small to modest productivity gains from AI tools already, with around a quarter (23%) having achieved these gains at scale.

However, there's a stark difference between the top and the bottom, and those who fail to get on board are risking being left behind as the entire
landscape evolves. But with only 1% planning to decrease AI spend in the next year to two, money isn't the issue. Nor is the technology Snowflake says
most of the barriers are coming from within. Article continues below You may like Only 31% of UK firms report positive returns on AI investments CEOs want to spend more on AI - but they aren't seeing any big returns just yet Nearly half of major global firms lack structured AI risk management processes Are companies are to blame for poor AI ROI? Snowflake's report explains how poor data quality and organizational silos block strong AI adoption on the tech stack front, while skills shortages and a lack of clear leadership and strategy and holding companies back on the people front.

At the moment, only one in four (24%) use a clear framework to get AI to achieve their business goals, while ethics and safety are shaping how two-thirds of organizations are deploying AI.

These trends aren't blanket, though, with certain industries facing more challenges than others. Financial services must handle tight regulation and retail is lagging due to data issues.

"Belief alone is not enough," Principal Data Strategist Jennifer Belissent wrote. "Productivity gains require clear ownership, strong data foundations and alignment between AI initiatives and measurable business objectives." Are you a pro? Subscribe to our newsletter Sign up to the TechRadar Pro
newsletter to get all the top news, opinion, features and guidance your business needs to succeed! Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

Snowflake's data makes it clear that the technology isn't so much the issue execution is where the real challenges lie. The company calls for better data foundations, clear governance from leadership and ongoing worker upskilling.

"Unlocking that potential depends on getting the fundamentals right - governance, data and clear accountability," Belissent concluded. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds. Make sure to click the Follow button!

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Link to news story: https://www.techradar.com/pro/belief-alone-is-not-enough-new-study-reveals-bus inesses-are-widely-different-when-it-comes-to-ai-adoption-so-whats-the-best-co urse


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