A new report from a French anti-tobacco organisation has criticised influencers’ support of nicotine-containing products online.

More than 200 social media influencers have promoted nicotine products from tobacco companies to millions of people in the last five years, according to a new report from a French anti-tobacco group.

The French Alliance against Tobacco (ACT) organisation urges authorities in the report to increase penalties for non-compliance with an advertising ban on these products, adding that the social media posts are still online.

Promoting tobacco products has been illegal in France since 1991, with a further extension of the law in 2016. A law in France from 2023 also specifies that online influencers cannot directly or indirectly promote nicotine products.

https://www.euronews.com/health/2025/03/11/more-than-200-influencers-illegally- promoted-nicotine-products-in-france-report-finds

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